Transformations in minutes – Business Photoshoot Case Studies – Arantxa De Dios

Here I share another of the case studies from my styling and colour session for women in business that I co-hosted with Cemanthe McKenzie, a photographer in London. We worked together to help women in business use styling, colour, and professional headshots for their companies, and this one shares the session we had with Arantxa De Dios.

Transformations in minutes – Business Photoshoot Case Studies – Wendy Johnstone

In this series, I wanted to showcase the amazing women I recently worked with in a mini-styling and photoshoot session I co-hosted with Cemanthe McKenzie, a photographer in London. We worked together to help women in business use styling, colour, and professional headshots for their companies, and this one shares the session we had with Wendy Johnstone!

LIFE OF A PERSONAL STYLIST: MY INTERVIEW PUBLISHED ON XEL MAGAZINE

XEL Magazine (www.xelmagazine.com) just published my interview and I am very excited to share it here:

13 shopping experience Stefania Bartolomei Italian top personal shopper fashion stylist One of a Style Old Bond Street London UK.jpg

Stefania Bartolomei and her journey to tailor-made success with One of a Style

At XEL Magazine we are celebrating independent business owners with our very own Independence Week. Issue #3 is all about recognising the success of independent business owners on their journey to entrepreneurial success.

We chatted with Stefania Bartolomei who is the business owner of One of a Style, a company based in London which recognises the customer's needs when tailoring fashion to their own individual style and needs.

How do you plan on taking your company forward? Have you got any exciting plans?

I have many exciting plans, like workshops and events! I prefer to keep the details secret for now, but I can tell you that one of my upcoming project is to write a book, that will be very different from all the styling books written so far!

What inspired the name of your company?

My business name plays with the words “one of a kind” and “style”. I believe that everyone is unique, so their style can be unique as well. I wanted to give a clear message, that I really work for clients and that my consultations are truly based on clients' personality, lifestyle and look, and not on fashion trends or on my own style.

What is your backstory? What inspired you to start your own company?

I have a background in fashion. I studied at University of Fashion in Florence (Italy) to start working straightforward in fashion companies, from textile to apparel. I loved fashion for its creativity, and the infinite combinations that can be created with fabrics, colours and shapes! The fashion world is very complicate, though, and very often you are judge for what you wear, how you look and even what you eat, rather than for your abilities.

So, after a while I started feeling that I wasn't fitting in that world any more, and that I wanted to start working on the customers' side! Besides, I always had a natural attitude to help people with their look and shopping choices, and after some researches I found out that I could make a real profession out of it! So in 2011 I attended a first course in personal fashion styling, at the London college of Fashion, yet it took me 5 years to take the courage to quit my job, move to London and start my own business.

Has it been a long journey to get to where you are today?

Well, not really, if you consider that when I moved to London I didn't know anybody and that, in the meantime, I've also become mom! Running a business is difficult, it requires great determination, original ideas and, of course, knowledge (while many believe with just passion you can go everywhere!), but play the cards well, the results can arrive very soon. This is what happened to me, thankfully!

What advice could you give to aspiring entrepreneurs?

Well, I see many people giving up at the first difficulties, so my greatest advice for them is: If you really have passion for something, do everything you can to make it happen! It is very important to do what we love, and to love what we do in life! But you need to be prepared and ready for a journey that is not going be easy.

How would you say your business is different compared to other’s in the same sector?

I have a strong background in fashion and a great understanding of fabrics and garments, and with my consultations I offer true valuable advice to my clients, that not everyone has the chance to give. Also, I believe that my Italian origin gives me a natural sense of style and good taste. So combinations that are very easy for me to create, for instance, are absolutely surprising for my clients..

What has been the highlight of your business career so far?

Well I have to say I've had many important and rewarding moments, but one that I remember with great fulfilment is when, as new mom, and still breastfeeding, I accepted a request from a client. I was feeling nervous at first, after months of maternity leave and also because I had to take the baby with me (surprised? This is London and that's possible!) but she insisted on working with me and I thought it could have been the opportunity for me to slowly get back to work.

Not only I've been able to manage the sessions, the whole experience went incredibly well and after just a few weeks the client texted me saying that she was feeling much more confident, she was getting many compliments on her look and also finally was dating someone (what she wanted to achieve with my consultation)! The incredible thing is that, while usually I help clients to feel more confident thanks to my advice, that time I felt more confident myself and, even if challenging, it gave me a great push to get back to do what I love!

Where do you plan on taking your business?

I most certainly will get to train aspiring stylists one day, maybe I'll set up an agency in collaborations with other professionals..who knows? But at the moment I am happy to work with clients myself, I still feel like I want to be in first line.

It's looking to be an exciting time for Stefenia and we look forward to seeing what's next on her fashion journey to tailor-made success.

PERSONAL STYLIST ADVICE: THE MILLINERY - FROM ROYAL ASCOT TO WEDDINGS - A WAY TO COMPLETE YOUR OUTFITS TO PERFECTION

Royal Ascot and Wedding Season are in full swing, and if you are anything like me, you will have seen countless fantastic outfits for the big occasions, but you may be wondering how to top off the whole ensemble and considering one of the stunning fascinators you have seen, but how can you make them work for you?

PERSONAL SHOPPER ADVICE: GUIDE TO TIMELESS JEWELLERY - TRENDS THAT WILL NEVER GO OUT OF STYLE

Add to your capsule wardrobe some timeless jewellery staples. Here, Emily Tebbutt, Jewellery Commercial Manager at    Ramsdens Jewellery   , tells us which classic jewellery pieces we need in our collection.

Add to your capsule wardrobe some timeless jewellery staples. Here, Emily Tebbutt, Jewellery Commercial Manager at Ramsdens Jewellery, tells us which classic jewellery pieces we need in our collection.

You may have already started collecting some timeless essentials that you can wear for years to come, but the ideal capsule wardrobe shouldn’t stop at your clothing. Your jewellery can really complete your outfit and choosing classic staple pieces can ensure that you’re staying on-trend for years to come. In this article, I’ll be telling you which timeless jewellery trends you should be investing in, so you’ll never go out of style.

Diamonds and gemstones

Diamonds and gemstones are a continuous trend for jewellery. On Instagram, “#diamond” has seen huge amounts of engagement for years, with over 12,880,000 mentions. From simple diamond studs to gemstone rings, these pieces are perfect for dressing up any outfit, and their universal use is what makes them such a timeless accessory.

Gold and silver

Gold and silver jewellery wedding rings personal shopping sytling Italian Stefania Bartolomei One of a Style London.jpg

When it comes to choosing the right jewellery to match your outfit, you probably ask yourself the same question each time: gold or silver? These materials are guaranteed on-trend colours and you can either decide to wear a mixture of both (if you are a real jewellery collector) or you could have a colour analysis and finally find out which one works best for you and your complexion.

Simple studs

Studs earrings women styling jewellery timeless styles personal shopping shopper stylist Stefania Bartolomei Italian One of a Style London.jpg

The go-to for everyday earrings, simple studs aren’t going anywhere any time soon. With so many styles and shapes out there, from diamond studs to plain silver and gold pieces, they really can go with any outfit. Whether you match them to your necklace or wear them alone, these pieces are sure to give your outfit a touch of effortless glamour.

Hoop earrings

hoop earrings jewellery statement piece timeless personal styling shopping shopper Italian Stefania Bartolomei One of a Style London

Perfect for framing your face, the classic hoop is a must-have for any earring lover. Whether you want to dress up your casual outfit or add a touch of glamour to your evening wear, the hoop earring is the ultimate choice. The best thing about hoops is that they come in different sizes, so you have the freedom to make a statement with big hoops or tone things down with a smaller set.

Charm bracelet

Charm bracelet jewellery timeless pieces personal styling shopping shopper Italian Stefania Bartolomei One of a Style London

Charm bracelets are perfect for adding a touch of personalisation to your outfit and, because they can be so varied, they’re a classic staple that’s never going to go out of style. These pieces are perfect for passing down from generation to generation, and their timeless design means they’ll always be acceptable to wear. Why not mix and match your charms and metals to create a fresh and modern look? Then, as styles change, just swap your charms around to match.

Pendant necklace

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No matter what style you choose, the classic pendant necklace is a timeless addition to your jewellery collection. You can choose from so many different styles, from simple gemstone pendants to traditional lockets and personalized pieces. So, whether you choose to stay subtle and only wear one, or make a statement by mixing more pieces, the pendant necklace will be perfect for every style.

Each of these classic pieces will make the perfect addition to your jewellery capsule collection. Wear them to dress up any outfit effortlessly and mix your styles to create something that’s unique to you. As with any fashion choice, as long as you feel good, you’re going to look good, too!

And if you need help to find the perfect timeless jewellery pieces for you and your style, why not to book a personal shopping session?

HOW TO STYLE YOUR BLAZER - FORMAL TO CASUAL LOOKS!

I love blazers, I think they can upgrade any outfit, yet many of my clients feel wary of using them in their wardrobe as they feel they are only to be worn in a more formal situation. Now, what if I told you, you could use your blazer in a host of different ways?

Would this perhaps change your mind on whether or not to invest in this (in my opinion) staple item for any woman’s wardrobe?

WEDDING SUIT INSPIRATION – CELEBRITY GROOMS OF 2018

It may often feel like, as the groom, you have minimal options for your wedding outfit, whilst the dress can take centre stage, with hundreds of styles to choose from to suit the personality of the bride. However, as you will see below, there are plenty of ways to show off your personal style with your suit!

I wanted to share a few key suits to get inspiration from for your wedding this year.

PERSONAL STYLIST ADVICE: CONFIDENCE, STYLE & MOTHERHOOD

Motherhood is a life changing experience, but also a physical changing experience.

 

During pregnancy our belly grows, our bust and hips enlarge, we put on weight and often our body doesn’t return back to its original shape. For many months we have to give up on decent, clean, fashionable clothes; we have to give up on our style, whether it’s because we don’t have time to take care of anyone other than the new baby; or our clothes simply don’t fit any more, and we haven’t the time to spend shopping for new favourites to suit our new body shape. Whilst caring for a new baby, we need to wear practical clothes and feel comfortable more than everything and this is totally normal and natural, but still can bring to a lack of self-confidence and depression.

 

Now, if we don’t like ourselves, how can the others do it?

PERSONAL STYLIST ADVICE - NEW YEAR'S RESOLUTION - TIME TO FEEL MORE CONFIDENT

In this blog I share my goal for you - to have confidence for 2019, as well as how to help you edit your wardrobe so you can get up and ready without any stress of choosing the perfect outfit for the day.

PERSONAL SHOPPER ADVICE: HOW TO CREATE YOUR PERFECT WARDROBE

NO MORE WARDROBE MELTDOWNS is the title of the workshop I have handled on the 11th of May, in cooperation with Savio Los PT/Nutritionist and the Italian Fashion bran Liu Jo, at their flagship store in Marylebone, London.

The idea of this workshop came up from observing some of my clients. I have realized that more and more people, especially women, tend to buy lots of clothes and accessories every season, tempted by the millions of brands available in the high streets, by special offers, by the fashion trends of the moment and, sometimes, also by fashion bloggers.  As a result they usually end up with a wardrobe full of clothes and accessories, yet they feel they’ve got nothing to wear.

sounds familiar?! 

Well, Statistics show that the majority of people use a very little percentage of the items they own, and most of those items remain in their closet, sometimes still with the tags on.

I can tell you that most of the time having a minimal wardrobe can help us with our daily outfit choices and can turn out to be more functional than a full wardrobe! And the first step to get a functional wardrobe starts with our shopping choices. We need in fact to understand what to buy, to limit our purchases to what is really working for us: from the best cuts, shapes and combination to the best colours. It might seem difficult at the beginning but I can assure you that once you find your answers you will start shopping in a totally different way, more consciously and selectively and in the end you will find that this will also help you save money.

Another point that made me come up with the idea of this workshop is that most of my clients don’t just want to give a twist to their style, they actually want a dramatic change to their look and their image.  But, as I always say, while I can teach people how to enhance their features, I cannot change them.  So I thought to combine, in one single event, styling tips with fitness tips, thanks to the cooperation of Savio Los, an expert personal trainer and nutritionist.

Why have I chosen this particular store to host the event?! Liu Jo is an Italian fashion brand which is very popular in Italy and I’ve always been a fan. My opinion, as a stylist and a customer is that, apart from being original and different from other high street brands, their products have an incredible value for money, great quality and attention to details and great fit, especially for the denim, that is also their topic product, known above all for their exclusive BOTTOM UP formula. Yes...Bottom up! And it works!:-)

Anyway, fit and quality are, for me, essential elements for a good valuable shopping and a functional wardrobe.

Throughout the event we showed 5 models, each with a specific body shape and different proportions and colours. For every one of them I have created a personalized outfit, picking the best items to highlight their features; I called them one at a time, explained my choices to the audience. Savio could then give specific fitness and workout tips for every body shape we saw.

The first of the models was Benedetta

photo by Julia Andrzejewska 

photo by Julia Andrzejewska 

Benedetta is a typical inverted triangle, which means she has quite broad shoulders that are wider than hips; her point of strength, the one to be highlighted, is surely her bottom part (hips + legs) while she needs to be careful not to highlight even more her shoulders. This is why I created this outfit for her : the details are concentrated on the jeans, focusing the eye attention on what is her point of strength, while I chooses plain simple clothes in soft fabrics for the top. Benedetta has also very soft colours and contrasts, that is why I choose soft colours as well for her outfit, trying to respect her natural colouring; this way the colours can highlight and complement her features without prevailing or dragging her down.

Being her quite tall I dared a bottom fold at her jeans (not suggested for petit or for who has fuller or short legs instead); as for the accessories I went for a medium to big size handbag, good for her proportions, and high heels, but she can even decide to go for flat or small heels, as she doesn't really need to elongate the figure.

the second model was Maeva  another inverted triangle but this time with bright crispy colours and high natural contrasts 

photo by Julia Andrzejewska

photo by Julia Andrzejewska

To create her outfit I followed the same general rules as Benedetta, but I choose totally different colours and combinations, to highlight her features. For her, moreover, I choose a small sized handbag because she is a petit, and I also suggested (at least for her nights out) to wear always medium to high heels. 

To make targeted and right shopping choices, anyway, it is essential to know not only what works for us, but also what does not. For inverted triangles, like Maeva and Benedetta, here some clues of what to avoid: off the shoulders cuts, puffiness and volume on shoulders, stiff fabrics and horizontal stripes on top, specially if combined with plain darker trousers or skirts.

The third model was Crystel, this time a triangle, with deep colours and high contrasts.

photo by Julia Andrzejewska

photo by Julia Andrzejewska

Triangles have, typically, hips wider then shoulders and, generally, the bottom part of the body is curvy and full while the top is smaller, also shoulders are usually a bit slope. The rules for creating a perfect outfit for a triangle are exactly the opposite of the inverted triangle :-) So what it is working? ..Details and volume on top, puffed and padded shoulders, plain items and soft fabrics instead for the bottom; usually triangles are characterized also by a narrow waist, in that case it is also good to highlight the waist point with cuts and belts. 

What to avoid instead? Sheath and bottom clinging dresses, details on legs and hips, trousers with pleats and darts, stiff fabrics on bottom, patterns (especially bold) on legs and hips. For Crystel, besides, pastels or too bright colours are to avoid.

Then we saw Anna, a full hourglass with soft colours and light contrasts

photo by Julia Andrzejewska

photo by Julia Andrzejewska

We can say that someone is a hourglass when their shoulders and hips are even and they also have a narrow waist point; and when I talk about a "full hourglass" I mean someone with a quite curvy body. Basically hourglasses can wear any kind of clothes style, but generally speaking they need to pay attention to maintain their natural body balance with their outfits and full hourglasses in particular must take care to complement their natural curves with soft and fluid fabrics. They should also always try to highlight their waist through cuts and belts, being it a real point of strength. This is why I choose this dress for her, that gets all the elements to enhance her features. The outfit was then completed by a powder pink leather jacket (I am holing it in the picture) to create a nice soft contrast with the dress, high heels - good to elongate her legs - and a medium sized bag. 

What to avoid: stiff fabrics, sheath dresses, too much voluminous fabrics/shapes, horizontal stripes, stilettos (as their legs are usually quite full and needs to be elongated). For Anna, moreover, better to avoid bright or too dark colours and strong contrasts.

The 5th and last model was Giada, this time a neat hourglass with deep colours and soft contrasts.

neat hourglass_outfit

Giada, with everyone's great envy (in the good sense of course), is the luckiest of the models and in general she represents the luckiest of the body shapes: naturally balanced and proportioned and, in her case, also tall! As I said before, anyway, hourglasses must always take care to maintain their natural body balance; so for Giada I tried to focus the attention on the whole figure, by choosing a quite detailed top, enriched by the belt that is highlighting her waistline, in soft deep colours and soft contrasts to complement her natural colouring, contrasted by a white slim fit jeans. For her I choose flat sandals, as she doesn't really need high heels to elongate her legs, and a big sized handbags. 

What to avoid: I suggested Giada to avoid small sized handbags and pastel or bright colours, specially if worn close to her face.

For all of the models and the body shapes they represented, our PT Savio Los gave then his workout tips 

There are, obviously, many other kind of body shapes and features, everyone is different and have their own characteristics; would have been impossible to speak about and show all of them in one single event. But people looked impressed by all the tips they were able to get all at once, and the hour after the demonstration they could practice, with my help for a shopping consultation in real time.

We are willing to do soon another event, seeing the great success of this first edition! 

Now enjoy the photo gallery, with shots also from the backstage :-) and don't miss the video too 

Gallery 

All photos by Julia Andrzejewska

Video