When it comes to transitioning from the corporate world to running your own business, there are a whole host of incredibly overwhelming and exciting things that need to be thought about. What to call your business, what to offer as a service or product, where and how to market yourself, and with this marketing comes the potential to refresh your personal branding. Out with the corporate world requirements of you, and in with the ability to truly express your own self! Goodness, that can be a very scary thing, especially if you have moved from a role that had a uniform, or felt like it had a uniform even if it was not set upon you!
In this article, I wanted to share some fantastic examples of how female entrepreneurs are showcasing their personality with fashion, and how you can remain yourself, but keep “professional” or as much as you need to when running your business. Now, these are just my personal tips, and I love the uniqueness that fashion can bring to us, alongside the independence that running our own businesses can bring to our wardrobe, so you can wear whatever you wish, these are simply some ideas to whet your appetite!
Ideas for the networking meeting
As a business owner, I find that the best form of marketing is word of mouth and recommendation, so I attend regular networking events with fellow business owners to help me extend my network of contacts that I can recommend to clients, and in return, they may also recommend my services to their contacts too! In these meetings, there is often a lot of sitting, as well as the potential to stand up and share insights into your business. They are not informal, but they are not as professional as, say, a corporate meeting with investors. So I recommend keeping an outfit that feels comfortable yet professional enough to not feel to informal!
Try a button down shirt and leather trousers for a funky look when attending these meetings – one of my clients, an early-30’s business owner, loves being able to turn up in her leather trousers, a pair of heeled boots, and a fun, colourful shirt at her networking meetings. It’s a great talking point, and one that works well for her business.
If you are in a more corporate feeling mood, you can never go wrong with a pencil dress, or skirt. These are still quite a feminine look, but you can pair it with trainers (see my recent article which shows the new ways trainers are taking over the heeled world!), for a less formal feeling. There’s also no harm in throwing on a pair of killer heels, should you feel more confident in them.
If you prefer a more casual look, you can go for a great pair of jeans, paired with a blouse – potentially a silk or smart white cotton blouse, as these can be a good option for the potential nerves that arise when networking! To help elevate the look, I’d recommend pairing your jeans with a pair of heels, but it totally depends on your preference.
For the business meeting
As a business owner, you may be meeting with clients, investors, potential business partners, suppliers, the list goes on! So, when it comes to showcasing your business, this may require a slightly more elevated look than for the more informal networking events. I always recommend getting a colour analysis to my clients, particularly if they are looking to boost their confidence with their wardrobe, so these outfit ideas will be on the basis that you either know the colours that work well for you, or feel a certain love for specific colours or patterns!
The classic monochrome look is one that works incredibly effectively for a formal outfit. Layering is an excellent way to help build up the look, without feeling too “samey”. I love the use of black, beige, or cream, as these are classically elegant options, however, I have noticed many women on the street using fantastical monochrome coloured looks including pinks, greens, and purples, and they look fantastic! For the best options, I recommend finding similar tones in the colour you are looking to build your outfit with, as well as utilising different patterns and textures to help the outfit feel really put together.
Upgrading your outfit from day to day, to business meeting, can be transformed with a simple and elegant blazer. I love using a blazer to transform my outfits, they are a great way to help a look feel more business appropriate. There are a range of options out there, from simple black, to blue velvet, as well as the classic tweed and linen options. Find a few blazers that you find work in your wardrobe, add them to your coat rack, and use these in place of your coat when you head out for a business meeting, it can transform the feeling of your look! They work fantastically over a turtleneck, a blouse, or a casual tee.
Now is the time to invest in key items
When it comes to letting your wardrobe make you feel super confident, you can’t go wrong with investing in pieces that perhaps were higher than you used to spend in your corporate job. Trust me, the investment is so worth it. The reason I find investing in key items so important is that I will tend to take better care of them, they last longer, and I get more wears out of them. Shops like Reiss and & Other Stories are great places to find slightly higher end wardrobe items that can have your key items that elevate your look (& Other Stories also offers a 10% off voucher if you take them old textiles, which is an excellent way to support sustainable fashion).
Reiss is the place I recommend for an elegant, effortless yet modern style. & Other Stories is a younger, more boho style that is quite Parisian. They have excellent choices to add to your wardrobe and I tend to find well-made piece of knitwear or beautiful dress are items I can pick up easily in these stores. Reiss even offer a tailoring service, so your items can be made to fit you like a glove.
For my petite clients, I highly recommend visiting HOBBS, as they offer not only an excellent range of smart pieces, they also have a petite collection – perfect for female entrepreneurs who are under 5 foot 3. Their styles are classic, and have a huge range of dresses that are a great solution for a “grab and go” outfit. If you are looking for a more corporate look for your business styling, you can also take a look at L K Bennet. Their workwear collection has a range of excellent blouses, suits and classic styling that would work perfectly in most corporate offices & your business office!
As a new Mum myself, I know the importance of being able to have comfort and professionalism come together, so there are a few brands I love to get my jeans and blazers from. One brand I highly recommend, particularly for those of us with problems finding jeans that fit both our hips and our waists, are Liu Jo. As for blazers, my go to option is Pinko, they are fantastic!
You will often find that heading to new shops on the highstreet can be an excellent way to find your new “branding” and you may gravitate to certain styles, let your gut instinctively tell you, and go and try it. I do recommend heading to a department store to get to see a big range of options in one handy place, somewhere such as House of Fraser or John Lewis are a good place to start. Once you find a brand that really embraces your style and shape, The great thing about being a woman entrepreneur is that you make the rules – be yourself, let yourself be confident, and bring your personal style to the forefront! If you are feeling nervous about where to start, I’d love to help you with a personal styling session.
